For 12 days the airline WestJet was transmitting its Christmas surprises through Facebook. Today the company revealed where the inspiration for its year-end campaign came from.
As has become a tradition, the Canadian airline published its Christmas video, which usually includes several surprises for travelers and the community in general.
In this 2017 the campaign began with several events nationwide: 12 Days of “miracles”.
In a video released on Monday, the company revealed that the ideas were inspired by children.
A group of little ones sat around a table to do a brainstorming. The results were materialized in the surprises that WestJet gave to travelers at several airports in Canada.
A girl proposed to put 40 puppies to caress. Another asked for a giant gingerbread house, while another kid had the idea to present The Nutcracker live in the hall of arrivals.
There were 12 events (the 12 flights of Christmas) that took place in 10 cities in the country, as well as one aboard a flight.
The brains behind these ideas were a group of children from the boys and Girls Clubs of Canada, a social body that offers programs to more than 200,000 children in some 700 communities from one end of the country to the other.
For several years WestJet’s Christmas campaigns have become viral phenomena. For example, they gave a surprise to the fire victims of Fort McMurray, they also took Christmas to a community in the Dominican Republic.
But none of his videos has become as viral as when they gave gifts to their passengers.